Free Tool
Tell us how many calls come in and how many go unanswered. We'll put a dollar range on it.
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Why unanswered calls hurt twice
Built for owners who do not live in spreadsheets. Enter your call volume and job value, and we match it against what customers already say in Google reviews.
What the data shows
Emergency work often hits after nobody's watching the phone. Whoever picks up first usually gets the job.
Phrases like "left a message" and "called someone else" are red flags sitting in your public reviews.
People read reviews before they call. Communication complaints can scare them off even when your work is solid.
The real cost of voicemail
When a homeowner's furnace dies at 9 PM, they don't leave a message and wait until morning. They call the next company on Google. By the time you check voicemail, the job is booked with someone else.
Our research shows this isn't rare. Across thousands of Google reviews for Canadian trades businesses, customers routinely describe calling multiple companies until someone picked up. The first business to answer got the job. Everyone else got nothing — not even a callback request.
The pattern repeats during business hours too. When you're on a job site and calls roll to voicemail, high-intent callers with active problems move on in minutes. They're not comparison shopping. They need the problem fixed today.
Where the money goes
No voicemail, no callback request. They searched, you didn't answer, they moved on. You never knew the lead existed.
By the time you call back — even 30 minutes later — they've already booked with a competitor. The job is gone.
Reviews mentioning "couldn't reach them" or "never called back" make the next prospect skip you entirely. The damage compounds.
Built for trades owners
This calculator was built for HVAC, plumbing, electrical, roofing, and general contracting businesses across Canada. If you run a trades business and suspect calls are slipping through, this gives you a number to work with.
What goes into the number
We pulled public Google reviews for HVAC, plumbing, electrical, roofing, and renovation businesses across Canadian cities, and tagged mentions of unanswered calls, slow callbacks, after-hours gaps, and competitor-choice language.
Simple payback math
Azarix starts at $99/month. One HVAC job at $550 covers more than five months of service.
The bottom line
Most trades owners underestimate how many calls they miss because the evidence disappears. Callers don't complain — they call someone else. This calculator uses real review data to put a range on what that silence is costing you.
See your number