Built by someone who grew up in the trades.

My family has been in the trades and building materials business for decades. Roofing. Flooring. Laminate manufacturing. I grew up watching owner-operators run their businesses from their trucks, answering calls mid-job, losing customers to whoever answered faster.

The problem was never that they weren't good at their craft. It was that a ringing phone at 9pm — when they were finally off the job — was the difference between a booked appointment and a competitor's win. And they had no way to fix it without hiring someone.

Before building Azarix, I spent years on voice AI products. I know where these systems break — awkward pauses, wrong answers on edge cases, callers hanging up. Azarix was built to handle the messy calls a real customer throws at you, not a demo script.

I built Azarix for trades work in Canada — designed around the call patterns and urgency signals that matter when a furnace dies at 9pm or a pipe bursts on a Sunday. Bilingual English and French. PIPEDA compliant. Not a generic AI chatbot with a phone number attached to it.

Our research — 74,761 Google reviews across 2,936 Canadian trades businesses — shows that 33% of inbound service calls go unanswered. For HVAC and plumbing alone, that translates to roughly ~$15,000 CAD/year in missed revenue per business, most of it from after-hours emergency calls that go to voicemail. See the full research and methodology.

Most phone tools weren't built for this. They take a message instead of booking the job. They don't know the difference between a furnace emergency in January and a routine maintenance call. And they weren't built by someone who watched this problem cost real businesses real money.

Azarix was. That's the difference.